Past projects.

Please find below a description of some recent client projects, to give you a taste of what René Nijhuis Digital Marketing can achieve for your organisation.

Onetomarket

Onetomarket is one of the first digital marketing agencies in the Netherlands, with its roots in the last millennium. It had known no investment for quite some time and was in dilapidated state when I joined as director of Strategy & Innovation. With the right amount of investment, we updated the team, the proposition, the logo, the website and gave it a data platform to match its newfound ambitions.

Samuel Borst (Head of Growth Marketing): René's ability to create confidence within his team allows everyone to grow (…). By highlighting the positive aspects of the delivered work, he is a true motivator. And with his critical view he keeps challenging opportunism to make balanced decisions.”

Claes Larsson (Digital Director at a client): “I worked with René during a large scale SEO project where he was the driver for the full overhaul of the existing strategy as well as the websites involved. The result was amazing; 70% more traffic the first 3 months and after a year 300% higher traffic. Rene and his team advised us regarding all aspects of SEO, and the success is totally owned by René's and his team's excellent work.
René's knowledge around these topiccs is second to none, and apart from that he is a delight to work with. I would gladly recommend René to anyone, and I am looking forward to the day I can contract him again.”

ABN AMRO

An incumbent in the world of finance, ABN AMRO is rapidly transforming into a fintech powerhouse. Smash hit apps like Tikkie (mobile payment requests), Grip (complete financial overview and advice) and Kendu (quick and easy microloans) prove the value of having a start-up mentality inside a stable work environment. At the same time, a lot of work remains on the data backbone systems in order to be personal and relevant at the scale. The assignment here consists of leading a team of BI and Analytics specialists transform their day to day jobs, while contributing to a project to redraw the marketing data architecture.

 Visit the website.

Alexandra Caraghiulea (Director Data Analytics & Customer Orchestration): “I experienced René as a collaborative, open, knowledgeable, flexible and very charismatic colleague and manager, with whom we could easily make agreements, plans, but also envision and dream about the near future for the team and for the wider department.”

Marco de Nooijer MBA (Program Director Data & Analytics): “René is a senior leader with great knowledge on business intelligence, analytics and dashboarding. Under his leadership, his team developed towards an integrated team which supports each other.”

Tommy Hilfiger Europe

Through partner Pervorm, the assignment came about to optimize and personalize Tommy Hilfiger’s marketing campaigns with help of their newly implemented Salesforce DMP. Various use cases were worked out, to define audiences, personalize messages across all channels and platforms, and measure outcomes. We developed flowcharts and storyboards to visualize the customer journey of our audiences and important learnings were made regarding the type of campaign this strategy will work with.

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Neri Bastiancich (Senior Director Brand Media and Growth Marketing): “I worked with Rene for over one year at PVH, he supported us in the roll out of our Data Management Platform. I strongly recommend Rene, he is a really strong digital and data strategist, with strong business acumen.”

International Bike Group

This Dutch retailer is the largest bike seller in the Netherlands and is growing fast, both nationally and internationally. Their next frontier is an omnichannel sales and marketing strategy, where clients experience first class service through their online channels and in their brick and mortar shops seamlessly. Customer journeys are tracked across different platforms and environments and campaigns optimized using a central datahub, continuous analysis and smart technology. 

Together with their prizewinning BI department and various stakeholders in the organization, we created a central datahub for product information, where product, stock, price and engagement data was brought together in one single view. Key information for a variety of departments in the organisation, the data was groomed, merged and prepared for use in automated optimization platform.

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ASICS Europe

This Japanese sports attire brand has their European head office in Hoofddorp, Netherlands. From there, it runs all sales and marketing operations for the region. Their challenge is to translate global directives into localized marketing efforts for the entire linguistically and culturally fragmented region.  Their increasing use of marketing technology, like for instance Tealium, helps them automate that process as much as possible, gather valuable customer data and personalize their messaging, both on their website and in their marketing.  Here marketing data was visualized in an automated dashboard, the Tealium implementation supported and various workshops held with the teams in order to get them up to speed. 

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Vanzelf

Vanzelf is the consumer proposition of an established name in the Dutch Energy market, Connecthing. With their switch board, Connecthing is responsible for the large majority of all consumers switching their energy supplier every year. Vanzelf offers to take the hassle out of switching by doing the comparison and selecting for you, making sure you have the best deal every year. At the same time they so avoid the huge cost for energy suppliers that their base is churning every year and have to lure new ones at rebates. A truly sustainable initiative therefore, for everyone involved. The assignment for Vanzelf includes setting up Analytics, SEO, Google Ads and a marketing automation stack.

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Partners.

Adbirds

Adbirds is the global network of ex-Googlers who work independently as contractors and together form one of the most prominent digital marketing agencies in the world, with clients like Google, Microsoft, Puma, Carhartt and many more.

Visit Adbirds

Tealium

Tealium is global market leader in the space of data management platforms. The tool consists of four major pillars: the Tag Management solution IQ, Eventstream to gather and unify all customer events both online and offline, AudienceStream, the customer data platform itself and DataAccess, for raw data export. Together they form a suite of datasolutions that is robust, user friendly and extremely flexible. Together with a world class implementation service and customer support, it’s a hard to beat package.

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Objective Partners

According to their own website, the mission of Objective Partners, is “to bring transparency and mathematical optimization to the world of marketing and media.“  To this end, they developed a tool called the Media Budget Optimizer, that based on statistical modeling calculates the uplift in success metrics generated by each of the applied channels and other influencing factors individually.

Visit Objective Partners