Digital Marketing Consultancy is on the verge of being disrupted. Technology takes over the tedious work that before consultants would get paid dearly for. Data lets advertisers target more accurately than marketers would have been able to do manually. What does this mean for the advertiser and the marketing consultant?
Read MoreThe term "Data Activation" suggests that data in itself is inactive.
That is correct. 0's and 1's show little intent and most companies have heaps of them, waiting to be activated in order to make them useful in marketing.
This blog post goes over some of the questions you might have regarding that process.
Read MoreExcerpts from my interview with Brian Clifton in 2015.
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